The action of providing a cellular or landline contact method as a requirement for participation in a contest, sweepstakes, or promotional offering constitutes a common marketing practice. An individual, for example, may submit their digits through an online form or text message to become eligible for a prize or promotional discount.
This data collection method allows organizations to build contact lists for marketing purposes. Historically, businesses collected physical addresses for direct mail campaigns; the digital era has shifted this focus to telecommunication methods. Benefits to the organization may include direct communication with potential customers, lead generation, and data analytics to refine marketing strategies. However, participants should be aware of potential privacy implications and carefully review the terms and conditions associated with such entries.