The presence of advertisements within mobile gaming applications on the Android platform can interrupt the user experience. These ads often take the form of banners, interstitials (full-screen ads), or rewarded video ads. The aim is to minimize these interruptions and create a more seamless gaming session.
Reducing in-game advertising offers benefits ranging from increased user engagement and satisfaction to a perception of higher quality for the gaming application. Historically, developers have relied on ad revenue to support free-to-play games; however, the balance between monetization and user experience is critical for long-term success. Ad-blocking strategies have become increasingly sought after by gamers due to the increasing frequency and intrusiveness of these advertisements.