The setting on Android devices that allows users to control whether their advertising identifier is available to apps. Enabling this feature restricts apps from using the identifier to build profiles for personalized advertising, providing a degree of privacy. As an illustration, a user enabling this option might still see ads but they should be less relevant to their individual browsing habits or app usage.
This functionality grants users greater control over their data and reduces the extent to which their online behavior is tracked for advertising purposes. Its introduction reflects a growing awareness of data privacy and provides a mechanism for individuals to limit the reach of targeted advertising. Previously, users had fewer options to manage how their data was utilized for ad targeting.